According to an announcement on litecoin foundation.org, published on December 26, the Litecoin Foundation will sponsor a mixed martial arts (MMA) title fight of the UFC (Ultimate Fighting Championship) association in North America – as reported by the CoinTelegraph information source.
The Foundation’s statement says that he became the "Official Cryptocurrency Partner" in the UFC light heavyweight title fight between John Jones and Alexander Gustafsson. The Litecoin Foundation stated that sponsorship is part of a campaign to expand and introduce digital currencies into other markets and areas.
"Considering that brands and institutions continue to promote cryptocurrency and blockchainBlockchain
is a continuous and sequential block chain of information (digital linked list). When building a blockchain, copies of related blocks are simultaneously stored on multiple computers.Details, this is another signal that this technology is approaching the bulk"
Litecoin and other cryptocurrencies in the world of sports
Recall that Litecoin (LTC) was released back in 2011, under the direction of Charlie Lee, former technical director of Coinbase. The coin is a cryptocurrency with a limited amount of LTL 84 million.
According to the CoinTelegraph, in 2017, the global sports market was estimated at 557 billion dollars. According to the Business Research Company, North America was the largest region in the sports market in 2017, with a 33 percent share. Raising funds through sponsorship, as stated in the CoinTelegraph article, has attracted new investors to the market, and cryptocurrency support has gradually expanded to the present.
Recall that in early December 2018, Atletico Mineiro, a Brazilian major league football club, released a fan-token called "GaloCoin". The tokenToken
– is an accounting unit that is used to represent a digital balance in an asset.Details was launched based on Footcoin (a platform for creating utilitarian tokens on blockchain-Ethereum). Crypto-coin will allow you to buy game tickets, clothing with team’s emblems and participate in discount programs.
The official Litecoin Foundation announced the sponsorship of the UFC title fight, this is not the first time that cryptocurrency funds provide support for sporting events. For example, back in June, Binance, the world's largest crypto-exchange, invested in a platform for eSports voting based on chiliZ chains.
Editor: Yulia Krasnaya